I like making stuff…
Over the last ten years I’ve held both writing and management roles in several creative industries, such as online entertainment journalism (with a particular emphasis on sociopolitical issues such as feminism, intersectionality and LGBTQ rights), comic book publishing, tech start-ups, and survey-led earned media.
In my spare time, I’ve done everything from illustrating to fiber arts and even improv comedy. I live for those moments where I can create something, whether it’s alone with my own two hands or on stage with a group of collaborators.
But I hate calling it “Content.”
I believe that if you can’t describe what you’re writing with any other term —“articles,” “tutorials,” “blog posts,” what have you—then you have to ask yourself why you’re making it at all. When the only function of content is to fill up space, then it’s bound not to be very good on its own merit.
Successful storytelling, on the other hand, manages to give the audience something they didn’t have before — it should leave some kind of an impact. That’s why I’d rather embrace “storytelling” not as a buzzword but a true guiding principle, one that allows talented people the opportunity to take risks and make something new.
Do you agree? Let’s chat.